Corporate & Commercial

Distribution

The advertisement and promotion of wine are important steps in the overall process of distribution. These two factors alone have significant impact on the economic success of a brand or vintage of wine.

In order to secure the successful distribution of wine, winemakers should have contractual arrangements to ensure that each brand and label of wine is placed in the hands of the right sellers under favourable terms.

The climate of responsibility and moderation in the consumption of alcohol extends to the advertisement and promotion of wine and any publicity attaching to wine should be generated with those overarching principles in mind.

Distribution Agreements

The distribution agreement and the grape supply contract are the two most critical contractual arrangements for grape growers and wineries.

This section uses a checklist of clause headings to provide a practical perspective on common issues that arise under each area.

However, you should always seek specific advice on each and every agreement to ensure that the terms of the agreement are consistent with the law on distribution agreements and comply with the legislation and regulations of any overseas export destination.

Order a full copy of the Winegrowers' Legal Guide.

Enquiries and information

For more information about the Winegrowers' Legal Guide, please contact:

David McGregor
Partner, Auckland

Philip Gregan
NZ Winegrowers